eJobs

Elevating Romania’s top job portal with a reimagined digital experience and a scalable design system that connects brand to product.

The challenge

With over 20 years of experience, eJobs is Romania's leading digital job portal — trusted, widely recognised, and home to a database of more than 4.5 million CVs. Its audience reflects the full demographic spectrum of the country, which brings both opportunity and real design complexity: the platform needs to work for users with vastly different levels of technical literacy. As Romania's largest job portal continues its digital transformation, the challenge was clear. Long-standing business expectations, entrenched user perceptions, and outdated technology all needed to move together.

Quicklinks

Check live project
How to design for trust? (Thought process)
How to build an atomic fluid design system? (Thought process)

The outcome

500k

monthly active user

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scalable multi-platfrom design system

rating in Appstore and Playstore

3.9M

professionals on the platform

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art direction spanning brand, product, and campaigns

The observation

Beyond an aggregator

eJobs has uncovered major opportunities for growth that extend far beyond its traditional role as a job ad aggregator. The vision includes offering comprehensive HR services, delivering specialised recruitment solutions for niche industries, and supporting the workforce of the future through educational programmes focused on upskilling and reskilling.

To realise that vision, the brand and the product needed to grow together. The job was to build a complete visual language from the ground up: one that could scale across every surface the product touches, from campaigns to product to communications.

The art direction

A new journey starts here

The central idea was to make eJobs feel like a genuine starting point for every career move, not just a listings page. The art direction I developed centres on realistic objects — familiar, everyday items whose meaning is subtly reimagined to spark curiosity and connection. Friendly and playful, yet vibrant and distinctive, the style needed to work fast and at scale across campaigns, product, and communications.

I developed the line art illustration style into something more flexible and systematic, giving the team a visual language they could apply consistently without losing character.

The product design

A blueprint for a design system

The design system builds directly on the established art direction, turning aesthetic principles into a scalable, user-friendly, and accessible framework. Working from the atomic principle, I developed the foundational layer — grid, colour palette, typography system and scale, buttons, input fields, hierarchy, line widths, and illustrations — before advancing to more complex interaction patterns and components.

The system needed to support Android, iOS, and a responsive web app simultaneously, which meant defining clear breakpoints, simplifying platform quirks, and optimising performance across devices. With 500k monthly active users spanning all ages and digital literacy levels, accessibility and usability were priorities from the start. Custom illustrations and subtle UI touches kept everything true to the brand. Designer tokens were then handed to the front-end team, who translated them into their own component library.