The observation

Your digital footprint is bigger than you think

Personal information does not stay where you put it. Every service you sign up for, every form you fill out, every account you created and stopped thinking about has left something behind. The product insight was treating this not as abstract data but as something mappable; a picture of the services holding pieces of who you are.

Bitdefender built the technology to scan a user's inbox and find the services connected to their identity. My job was to design the experience around that capability; turning a technical scan into something a person can understand, act on, and not feel intimidated by.

The solution

The data you forgot about did not forget you

Knowing where your data actually lives is harder than it should be. The product makes it visible; scanning the Open Web, the Dark Web, and data broker lists for exposed information, checking for accounts people have forgotten about, flagging anything suspicious. The goal was not to alarm. It was to give people a clear picture rather than a vague anxiety. A problem made legible is a problem you can do something about.

The score

Privacy made measurable

The R&D team built a dynamic scoring system that tracks privacy over time and surfaces it as a single number. I used that as the foundation for a light gamification layer; a to-do list tied to the score, progress broken into steps that feel manageable. Small actions, visible results.

The action

Taking action should be quick and clear with one-click simplicity

Monitoring is not enough. The product has to answer one question: what do I actually need to do right now? Complex findings get turned into immediate actions. One click to send a GDPR or CCPA data request, respond to a breach, or ask to be removed from a data broker list. The technology made the one-click possible. The design made it feel straightforward rather than like a form to be filled out.

Beyond the core product I worked on where it could go next; privacy change notices in emails, unused services worth closing, untrusted companies flagged, a knowledge base around data practices. A lot of that work is still ahead.

Data is everywhere

The story behind your data

Raw privacy data is hard to sit with. In context, it starts to mean something. The product shows how everyday online activity affects your exposure, how that compares to others, and what the risks look like if something surfaces on the Dark Web. Progressive disclosure shaped how information is presented; the essentials upfront, a clear path into more detail for anyone who wants to go further. Less complexity, more clarity.