[{"data":1,"prerenderedAt":413},["ShallowReactive",2],{"project-vedcode":3},{"locked":4,"title":5,"teaser":6,"slug":19,"type":20,"order":23,"hero":24,"herocolor":57,"year":58,"problem":59,"outcome":60,"contribution":68,"content":75,"thankYou":354,"readNext":355},false,"Vedcode",{"data":7,"body":8},{},{"type":9,"children":10},"root",[11],{"type":12,"tag":13,"props":14,"children":15},"element","p",{},[16],{"type":17,"value":18},"text","Brand, strategy, and design. Shaping a new digital agency with a distinctive position from India to the global market.","vedcode",[21,22],"Client","Brand",95,{"metadata":25,"sys":28,"fields":45},{"tags":26,"concepts":27},[],[],{"space":29,"id":34,"type":35,"createdAt":36,"updatedAt":37,"environment":38,"publishedVersion":42,"revision":43,"locale":44},{"sys":30},{"type":31,"linkType":32,"id":33},"Link","Space","8fhxjm7547cq","1GLITfWK4YqWYsauwOWW86","Asset","2018-04-10T17:47:17.262Z","2026-01-17T12:40:28.005Z",{"sys":39},{"id":40,"type":31,"linkType":41},"master","Environment",60,6,"en-US",{"title":46,"description":47,"file":48},"vedcode-cover","Example of application of the brand.",{"url":49,"details":50,"fileName":55,"contentType":56},"\u002F\u002Fimages.ctfassets.net\u002F8fhxjm7547cq\u002F1GLITfWK4YqWYsauwOWW86\u002F8e274c32ae5c40aa755f45c41b168da6\u002FvedCodeHeader.png",{"size":51,"image":52},853154,{"width":53,"height":54},3000,1772,"vedCodeHeader.png","image\u002Fpng","8F918F",2017,"India's tech outsourcing market is saturated. Competing on price alone is a race to the bottom, and most agencies in the space struggle to differentiate beyond technical capability and cost. Vedcode was founded by industry veterans with a different ambition: to position themselves as a strategic partner in full-cycle digital product development, not just another coding shop.",[61,64,66],{"number":62,"description":63},"↑","from India to global market",{"number":62,"description":65},"brand, strategy, identity, and content",{"number":62,"description":67},"standing out in a saturated outsourcing market",[69,70,71,72,73,74],"Branding","Strategy","Art Direction","Animation","User Experience","Communication",{"data":76,"body":77},{},{"type":9,"children":78},[79,86,93,98,102,108,114,119,122,128,134,139,144,154,157,163,168],{"type":12,"tag":80,"props":81,"children":83},"h6",{"id":82},"the-observation",[84],{"type":17,"value":85},"The observation",{"type":12,"tag":87,"props":88,"children":90},"h1",{"id":89},"product-design-is-the-harder-sell-but-the-better-bet",[91],{"type":17,"value":92},"Product design is the harder sell but the better bet",{"type":12,"tag":13,"props":94,"children":95},{},[96],{"type":17,"value":97},"Having worked with the founding team before in India, I had seen their operation up close. They were primarily doing outsourced coding work, and occasionally trying to sell product design on the side. My recommendation was to flip that: lead with product design, not engineering. It is a more valuable proposition, harder to commoditise, and signals a fundamentally different kind of partner to global clients. That shift in positioning shaped everything that followed: the name, the identity, the website, and the message. The brand needed to combine substance with distinctiveness; something rooted in where Vedcode comes from, designed to travel far beyond it.",{"type":12,"tag":99,"props":100,"children":101},"hr",{},[],{"type":12,"tag":80,"props":103,"children":105},{"id":104},"the-strategy",[106],{"type":17,"value":107},"The strategy",{"type":12,"tag":87,"props":109,"children":111},{"id":110},"a-partner-in-full-cycle-digital-product-development",[112],{"type":17,"value":113},"A partner in full-cycle digital product development",{"type":12,"tag":13,"props":115,"children":116},{},[117],{"type":17,"value":118},"Vedcode's positioning rests on a simple but important distinction: they do not just build what clients spec out, they help figure out what to build. By bringing together product design thinking, communication strategy, and strong engineering depth, the agency can guide clients from early concept through to delivery. That full-cycle capability, backed by a new generation of creative, tech-savvy graduates from India's rich local talent pool, is the offer.",{"type":12,"tag":99,"props":120,"children":121},{},[],{"type":12,"tag":80,"props":123,"children":125},{"id":124},"the-visual-identity",[126],{"type":17,"value":127},"The visual identity",{"type":12,"tag":87,"props":129,"children":131},{"id":130},"io-vedcode",[132],{"type":17,"value":133},"I\u002FO VEDCODE",{"type":12,"tag":13,"props":135,"children":136},{},[137],{"type":17,"value":138},"The logotype translates the name into a visual idea. \"Code\" becomes the starting point; specifically the binary system, the most elemental expression of how software thinks. I\u002FO, input and output, is the foundation of every digital process. Structured, minimal, and immediately legible, the mark uses bold colour blocks and clean geometry to create something that feels rooted in the logic of technology without being cold or corporate.",{"type":12,"tag":13,"props":140,"children":141},{},[142],{"type":17,"value":143},"The visual language extends the same principle: bold yellow against black and white, high contrast, no decoration. Creativity is subtraction; that was the internal compass for every design decision. The fewer elements fighting for attention, the stronger each one lands.",{"type":12,"tag":145,"props":146,"children":147},"gallery",{},[148],{"type":12,"tag":149,"props":150,"children":153},"gallery-item",{"span":151,"src":152},12,"\u002F\u002Fvideos.ctfassets.net\u002F8fhxjm7547cq\u002F3veRXFtfjCXwcYuGx2nX1Y\u002F4a2a9e50f98fc972a347013bbb81d4ba\u002FlogoVedCodeAnim.mp4",[],{"type":12,"tag":99,"props":155,"children":156},{},[],{"type":12,"tag":80,"props":158,"children":160},{"id":159},"the-application",[161],{"type":17,"value":162},"The application",{"type":12,"tag":13,"props":164,"children":165},{},[166],{"type":17,"value":167},"Beyond the brand identity, I helped develop the structure and content direction of the website — the architecture of how Vedcode presents its capabilities and builds the case for its positioning. The visual design carried the identity system through to digital, ensuring the same confidence and clarity on screen as in print.",{"type":12,"tag":169,"props":170,"children":178},"div",{"className":171},[172,173,174,175,176,177],"gallery-block","container","mx-auto","p-5","py-20","lg:py-28",[179,181,214,238,278,315,317],{"type":17,"value":180},"\n  ",{"type":12,"tag":169,"props":182,"children":186},{"className":183},[184,185],"tile","is-ancestor",[187,188,212],{"type":17,"value":180},{"type":12,"tag":169,"props":189,"children":193},{"className":190},[184,191,192],"is-12","is-parent",[194,196],{"type":17,"value":195},"\n    ",{"type":12,"tag":169,"props":197,"children":201},{"className":198},[184,199,200],"is-child","box",[202,211],{"type":12,"tag":203,"props":204,"children":206},"video",{"autoPlay":205,"loop":205},true,[207],{"type":12,"tag":208,"props":209,"children":210},"source",{"src":152},[],{"type":17,"value":195},{"type":17,"value":213},"  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am grateful to Kirit for his feedback, insights, and trust; Nikunj for implementing all the little details; Dhwani for the awesome copy and the help from the rest of the team.",{"metadata":356,"sys":359,"fields":374},{"tags":357,"concepts":358},[],[],{"space":360,"id":362,"type":363,"createdAt":364,"updatedAt":365,"environment":366,"publishedVersion":368,"revision":369,"contentType":370,"locale":44},{"sys":361},{"type":31,"linkType":32,"id":33},"3m1wMkVqXX0chGFF4awSqT","Entry","2020-03-08T14:58:31.292Z","2026-05-05T13:44:05.676Z",{"sys":367},{"id":40,"type":31,"linkType":41},2089,84,{"sys":371},{"type":31,"linkType":372,"id":373},"ContentType","project",{"title":375,"teaser":376,"slug":377,"type":378,"order":380,"hero":381,"herocolor":403,"year":404,"problem":405,"contribution":406,"content":409,"readNext":410},"A little book of castles","Step into the world of aristocrats and uncover curious stories hidden along the way.","a_little_book_of_castles",[379],"Concept",99,{"metadata":382,"sys":385,"fields":395},{"tags":383,"concepts":384},[],[],{"space":386,"id":388,"type":35,"createdAt":389,"updatedAt":390,"environment":391,"publishedVersion":393,"revision":394,"locale":44},{"sys":387},{"type":31,"linkType":32,"id":33},"5IkNBXPKOV1ii0oTXGOhsg","2026-01-19T19:52:11.600Z","2026-01-24T16:53:52.720Z",{"sys":392},{"id":40,"type":31,"linkType":41},8,2,{"title":396,"file":397},"bookOfCastleCover",{"url":398,"details":399,"fileName":402,"contentType":56},"\u002F\u002Fimages.ctfassets.net\u002F8fhxjm7547cq\u002F5IkNBXPKOV1ii0oTXGOhsg\u002Fdd449d39489fc3dbdf8036c411cb0b94\u002FbookOfCastlesHeader.png",{"size":400,"image":401},1888020,{"width":53,"height":54},"bookOfCastlesHeader.png","a09b97",2013,"Heritage is not meant to be silent. It is a living design, shaped by time, memory, and imagination. Across Europe, traces of the past rise from memorials, castles, and ancient ruins; each a crafted expression of culture, each one a story waiting to be retold. This is not about preserving relics behind glass; it is about reactivating them as part of our present. Working as a museologist, I saw this tension up close: institutions sitting on centuries of extraordinary material, yet struggling to make people genuinely care. The problem was not the stories. It was how they were being told.",[407,408,71],"Illustration","Visual Design","###### The observation\n# Drama has always been in season\nHungary's history has always been in motion, marked by turbulence, resilience, and reinvention. Aristocrats once built and inhabited castles and palaces not only as symbols of power, but as stages where human stories unfolded. Their choices, passions, and contradictions reveal the full spectrum of humanity: moments of frailty alongside acts of greatness.\n\nThen I started finding the gossip. Andrássy's affair with the queen. Warlords with debts. Scandals behind closed palace doors. And it hit me: we are already living these dramas. We watch them every night on reality TV. The only difference is the costume. Heritage communication presents monuments; but they were messy, fascinating people, and that is exactly what makes them compelling.\n\nThe internet had already figured this out. Old painting memes (a Renaissance portrait captioned with a modern punchlin) went massively viral precisely because of this gap between the formality of the image and the relatability of the feeling. My project was trying to do something adjacent, but with editorial depth.\n\n---\n###### The solution\n# The cultural heritage is *in da house*\nIf the stories were already there, the design challenge was about framing. How do you take dusty history and give it the energy of a group chat? The answer was tone: ironic, warm, a little irreverent. Serious enough to honour the subject, light enough to make it enjoyable.\n\n*A Little Book of Castles* is a self-initiated concept for a publication that pairs Hungarian castles with the rumours and scandals that once circulated within their walls. Each castle gets a minimal portrait: a brief history, key facts, and then the punchline: the gossip. The visual identity mirrors the editorial concept, refined enough to signal cultural credibility, but with enough wit to signal this is not a textbook.\n\n::gallery\n  :gallery-item{src=\"\u002F\u002Fimages.ctfassets.net\u002F8fhxjm7547cq\u002F3kxdqpKoWdqtAYdbRbK1qd\u002F7912504d5569e3cec602580d95a9d4de\u002FlogoBookOfCastles.png\" span=\"4\"}\n  :gallery-item{src=\"\u002F\u002Fimages.ctfassets.net\u002F8fhxjm7547cq\u002F3o1WBMLZ9H3GGlcoOrjySS\u002F88e84f13f361af486d8f2cc8e597423a\u002FbookOfCastlesIcons.png\" width=\"1000\" span=\"4\"}\n  :gallery-item{src=\"\u002F\u002Fimages.ctfassets.net\u002F8fhxjm7547cq\u002F60wcB6D1QOkR3NbZ4E1Ppa\u002Ff3cb5fbce672bd1e6dd6e79550581795\u002FlogoWritten.png\" width=\"1000\" span=\"4\"}\n  :gallery-item{src=\"\u002F\u002Fimages.ctfassets.net\u002F8fhxjm7547cq\u002F1AKtX3hDN7aIkwwW3Gxx9U\u002F7b117c02e1bd901169a38ad813a9adca\u002FbookClosedFront.png\" width=\"1400\" span=\"6\"}\n  :gallery-item{src=\"\u002F\u002Fimages.ctfassets.net\u002F8fhxjm7547cq\u002F1ziJUFlDafYrqNThWqWvge\u002Fadae9bb6a20211ad91a22b1169644cfe\u002FbookOpenHover.png\" width=\"1400\" span=\"6\"}\n::\n\n---\n\n###### The format\n# A Tumblr and a book walk into a castle\nThe concept lives across two formats. A Tumblr-based website built for scrolling and sharing — each castle a self-contained post, digestible and designed to travel. And a physical book, for those who want to sit with it. 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